TOM TAILOR Denim: #ttdjustplay (spring/summer 2017)
“The city is our playground” is the motto of our retro-inspired spring/summer 2017 campaign. Chasing the sunset, the denim gang shows up on skateboards. They explore their city with freedom and independence; the serious side of life is far away.
The retro style is clearly the focus of the new collections and is enhanced by modern, athletic tailoring. Pure nostalgia is combined with the playful spirit of the denim gang, creating a free, lively feeling that is rounded out with individual style. Say goodbye to meticulous perfectionism and hello to the classic undone look.
In terms of color, denim blue sets the tone in a wide range of indigo washes, contrasting with soft pastels to create a summertime palette. Strong marine blue and high-saturation olive green from the utility wear give the collections a rugged edge. Stripes in every imaginable size and color are an absolute must this season.
She is wearing a t-shirt with three-quarter-length sleeves and retro block stripes with casual overalls. He is wearing a red, emblazoned bomber jacket with washed-out denim. Both round out their outfits with cool, white sneakers.
The sporty retro looks from TOM TAILOR Denim know no boundaries this summer. Now is the time to set your mark. It's your game. Do it with #ttdjustplay