YAMAMAY/THE SUMMER COLLECTION 2017
Summer 2017 Yamamay has chosen the magical and bewitching atmosphere of the Emirate of Abu Dhabi, a fascinating land abounding in mysterious charm where wild nature converges with landscapes of a thousand hues, creating a really unique atmosphere.
From the sand dunes of Liwa to the spectacular landscapes of the magnificent island of Sir Bani Yas, an infinite play of lights and shadows, sunrises and sunsets, seas and deserts becomes the perfect backdrop for a new Yamamay campaign, wild yet sophisticated at the same time.
Thanks to the warm hospitality of the Abu Dhabi Tourism & Culture Authority, Yamamay begins its journey at the Tilal Liwa Hotel, oasis in the heart of the desert, and from there it moves on to the Saadiyat Beach Club, one of the most exclusive resorts of Abu Dhabi, a little corner of paradise, with white sandy beach surrounded by natural dunes.
The adventure ends on the wild island of Sir Bani Yas at the Anantara Sir Bani Yas Island Resort; a truly unique island with astounding scenery and atmosphere all in just a few square kilometers.
Yamamay women become indomitable explorers, curious, enthralled, discovering the marvels of the desert, the adventure of a safari, the freedom of the sea, inexhaustible travellers that command the spectacular landscapes chosen as the location for the new campaign.
Alexis Ren, swimsuit model and top influencer with almost 10 million followers on Instagram. With her stunning body and perfect curves, Alexis is a real explosion of sensuality in the new Yamamay swimwear.
Instead, Alejandra Alonso, Spanish model and face of many famous international brands, incarnates the guise of the savage woman. Her body almost becomes one with the landscape in the Yamamay shots, evoking the idea of beauty in all its nuances.
Finally Alice Peneaca, model with soft curves who, with her femininity and gorgeous body, was chosen by Yamamay to exalt the female body even more. Indeed, Yamamay's clothes exalt her curves and body in a natural and elegant way.
Infinite new models of bikinis and one-piece swimsuits "cross" models halfway between swimwear and items of clothing, a wide beachwear range with dresses, caftans, off-shoulder tops, shorts, long trousers. These are the hallmarks of the YAMAMAY SUMMER COLLECTION 2017, a collection that is once again the most complete for the range of models proposed in line with the most representative trends of the summer.
Freedom and a longing for summer, officially open the season, are incorporated in the first models of the collection in which DENIM reigns supreme: from the swimsuits in the DENIM and FLORAL lines to accessories like bags, pouches and sandals that complete the beach outfits, through to the wide choice of beachwear in which jeans come in a thousand styles, from long dungarees to mini dresses, shorts, tops for a total look to wear even when not on the beach.
From denim to the tribute to the '70s and '80s the road is short: the iconic trends and items of the '70s and '80s, revisited and restyled are the "MUST HAVES" for a woman who loves to ride the wave of an age that left an indelible mark on fashion: from the '70s style drop waist bikinis of the SHIRA line, in sparkling 4-colour charmeuse, to the high-cuts typical of the one-piece swimsuits of the '80s which Yamamay proposes in gold, black and red.
And it is she who is the real star of summer 2017, the one-piece swimsuit that roars back into the limelight this year. Yamamay proposes more than 30 models, from the new basic 3 colour model to the cut-outs of the GIOHAR, NICE VIBES, and POWER OF COLOURS lines, to the off shoulder of the RESORT line, to the one-pieces with inserts and appliqués of the ROMANTIC, ZEILA and DENIM lines, to the must have shape wear models of the SCULPT series. There really is something for all tastes!
The renewed interest in beach shape wear, with items that fashion and exalt the shape of every woman, is accompanied by the trend of wearing swimsuits inspired by the world of sport, with technical and innovative fabrics: so Yamamay proposes the SAIL and MALAO lines with an "active style" look consisting of leggings in charmeuse, double face brassieres, sleeveless jacket with mesh inserts in a floral or animal print.
Animal motifs, evergreens of the Yamamay beach collections, are re-proposed in the MALAO and GIOHAR lines. Lines with many models of swimwear and beachwear for all tastes, which perfectly accompany the IKELA and MADAGASCAR lines with their "afro-chic" motifs inspired by the savannah, black and white jungle prints and in all the hues of green.
Summer explodes with its longing to be free and happy with the oriental dream world, a triumph of prints and colours which recall the exotic atmosphere of the far east.
It's no coincidence that the most representative line of this world is the POWER OF COLOURS, a multi-color patchwork print that proposes interesting mix and matches also with the items of the JOLLY line, double face fluorescent swimsuits to show off your tan.
Oriental atmospheres are found also in the HINDU and JASMINE lines that, above all in the beachwear, long soft trousers, floaty dresses and caftans with fringes, evoke all the fascination of the oriental mood.
The journey towards exotic destinations continues with the swimsuits of the BRASILIA line, completely MADE IN BRAZIL: the skimpier and young triangle and bandeau bikinis, proposed in 8
Different prints were designed by young graphic designers from a country where the sea is a veritable way of life.
A wide range of PASSEPARTOUT full color swimsuits which perfectly match all the other lines completes the beach collection, offering infinite possible combinations: 6 different colors and 12 models, from the triangle to the balconette with different cup sizes, from the Brazilian to the high waist briefs, for all fits, straight, regular and curvy. Choose the one the best suited to your shape!