THE BLONDE SALAD & YAMAMAY BACK TOGETHER AGAIN FOR AN EXCLUSIVE LIMITED EDITION CAPSULE COLLECTION
Yamamay revives its feeling with TheBlondeSalad.com,
the inspirational platform founded by Chiara Ferragni and Riccardo Pozzoli, and
together they launch an exclusive capsule collection of bustiers.
The collection called Yamamay <3 The Blonde Salad, platform of which Chiara Ferragni is the creative director, proposes 6 unique, limited edition items that represent the perfect union between the contemporary sensuality of the Italian underwear brand and the trendy cosmopolitan spirit of The Blonde Salad.
The star as the symbol of night out, tone-on-tone or shimmering gold is the common theme of the two models on sale exclusively on Shop.TheBlondesalad.com from end of October 2017.
Instead, asymmetry, black see-through
and hourglass shapes will be the distinctive features of the bustiers available
in select Yamamay flagship stores starting from November.
“An important project that revives the propitious collaboration with The Blonde Salad, an exclusive collection resulting from a combination of Yamamay’s research and creativity and the inspiration platform guided by Chiara Ferragni. A capsule collection which is sure to be a must-have this season.” This is how Gianluigi Cimmino, Managing Director of the Pianoforte Group, describes the project.
“The encounter between the world of The Blonde Salad and Yamamay was a spontaneous one, sharing the same desire to make distinctive products designed for our followers – says Riccardo Pozzoli CEO of TheBlondeSalad – We are delighted with the result and we are sure that the market will agree with us”.