Karen Millen teams up with Step Up Club for empowering new campaign
Karen Millen has teamed up with the Step Up Club, a pioneering voice in modern, sassy female career development, to launch Women Who Can, an empowering new campaign that champions inspiring females.
The Women Who Can campaign embodies Karen Millen and Step Up Club’s joint ethos of female empowerment. It will share the stories, successes and vulnerabilities of its ‘Women Who Can’. There is one simple mission: to give you the confidence to be your best self.
Living across both digital and in-store, the initiative will offer a new type of female thinking space that encourages a two-way conversation between the two brands and its customers, through editorial content, social activations and in-store events.
It aims to equip and enable modern women with the tools, knowledge and support to achieve their own definition of success, whatever form that may take.
Editorial themes include UNLEASHING CONFIDENCE, GROWING RESILIENCE and DEFINING SUCCESS. Each interview in the series will explore one of these themes as well as offering practical, tangible tips and takeaways, from how-to guides to playlists and motivational mantras.
Sharmadean Reid MBE, founder of WAH nails, will feature as the campaign’s inaugural Woman Who Can, imparting her tips and tricks for unleashing confidence, both in and out of the workplace.